Back in July I wrote a post about my birthday even though it wasn’t actually my birthday. You might remember it. In fact I hope you do, because it offered a really simple, actionable tip for you. Here it is again ‘Happy Birthday to meee’.
Well, now it really is my birthday so I thought I’d offer up myself as an experiment. I’m on dozens, hundreds of databases around the world, and a great many have my date of birth. Lots of them have quite a bit of my cash, as I have purchased things from them. And most have active email marketing programs. A number of them tell me when it’s their birthday – and they ask me to get in on the action by spending money with them!
So I wonder how many of them will take the opportunity to make me feel known and appreciated, with a simple triggered Birthday email, and get themselves seen too as I post them here for you to see?
They have four days. Tick, tick, tick…
Watch this space.