“Our rugs will floor you”

This has got to be one of the best subject lines I have seen so far in 2012. Their play on words was so clever I opened and read the whole email even though I have no interest in rugs. If their email subject line had said ‘Rug Sale’ I would have deleted it immediately. Instead, they caught my attention instantly.

The next thing that impressed me about this email was their good use of the pre header text. As you can see in the screenshot, their pre header text matched their subject line, so even though they did repeat the information I knew exactly what the email was about. It’s descriptive yet simple. They also give the option to view text, or text with images which is handy. And they provide a link so people can add them to ‘safe senders’ list. This is a link that we strongly recommend people use if they don’t already.

The body of the email had fantastic graphics that were bright and visually appealing, (Part of which you can see in these screenshots) and like I said I’m not excited by rugs but this email made me want to buy one.

So they have captured my attention, got me excited by their rugs, now they have provided me with a large, colorful, simple, unmissable, call to action. Which I promptly clicked on. (You may recall the importance of a good call to action from our post last week – read it here) See this great call to action in the screenshot below.

Overall this email has all the elements of a well-designed, well thought out, and well tested email. It has a great subject line, makes good use of the pre header text, has attention grabbing content, has a great call to action, and also includes handy links to unsubscribe and connect with them on social media sites at the bottom.

Well done.