When a recipient marks your email as ‘junk’ or ‘spam’ in their inbox, a good ESP (email service provider) will receive that notification via the feedback loop set up with the ISP.
This will unsubscribe the person so you do not send them any emails again, which is a best practice action and helps preserve your reputation as a good email marketer.
However, what happens when your customer wants to get BACK on your email list? They have marked the email as spam so it will go straight to the junk folder each time. Unless they reverse the action and mark it as ‘not spam’ or ‘not junk’.
If you need to pass these instructions on, you can send this page by clicking the title ‘Not Junk’ How to get your email back to someone who has marked it as spam above, and sending the link to the page.
Here is what they need to do:
- Go to the Junk/Spam folder of the email client
- Tick the email(s) you wish to un-junk or un-spam
- Click ‘Not Spam’ or ‘Not Junk’ as indicated in the screenshots below.