Hotels.com have recently sent out a campaign, in which they have sent out a survey to find out how their subscribers read their email.
Within their email they had a section with a call to action image saying ‘how do you read your email?’ and that was linked to this survey
This quiz asked recipients things like what their email behaviours are like on mobile vs desktop, and asked subscribers about what time of day they are the most likely to read emails on their mobile, what is the most frequent type of emails you read on your mobile, what are some of the most annoying things for subscribers when they try read your email on their mobile, and what would prevent you from making purchases on your mobile.
It is really valuable to see where and how your subscribers are reading your communications. Not only does it allow you to know what time of day they are reading them, you know if they are reading on tablet, smartphone or desktop, and by learning their preferences, you get a clearer idea on who your subscribers are, what’s the best time to send your email, and you can then start to assess demographic and preferences of your subscribers so ultimately you can send more timely, relevant emails.
So take a page out of Hotels.com ‘email book’, check out their email survey, and start thinking about how much or how little you know about how your subscriber’s read your emails and see how easy it is to find out.
If you’d like to know how to make sure you send mobile-friendly emails download our *free* white-paper here, and of course if you need a hand to redesign our specialist email design team is right here and ready to take your brief.