There seem to be more and more highly designed, image heavy emails coming out, and the following emails make a stunning job of it. We are forming quite the collection of well-designed emails at this end and thought we would share some of our collection with you.
This email is from Fancy. It takes the concept of Pinterest, where it lets you find and like images of things you like, and takes it one step further, by linking to where you can actually buy the item instead of simply admiring it from your chair.
I have been on the site for a few months now, and every week they send me a stunning email, dressed top to bottom with rows of the most arty, delicious, affronting, and outstanding images and products I have seen anywhere. I love the design because they are such an image heavy site, and their email reflects this. It’s basically a series of rows of images, only broken by a minimal amount of copy. There is nothing to clutter the top of the email such as an intro/contents/links or any shiny buttons or call to actions. It’s clean and simple, and really we know they know that we are all here to see the images. It’s also so compelling because you can’t help but be drawn down to see the next image… and the next…. before you know it you are at the bottom clicking on their ‘check out what else is new’ link…
Click here or on the image to view the full email.
2: American Apparel
This month’s email example is a highly designed newsletter from American Apparel.
Why did it stand out?
It is very simple, with a clean, bold design and is very image heavy.
Visually, they have their call to action at the top right corner, which means people can click to see more and are not required to scroll. All the images are the same size and all line up perfectly which both great design-wise, and the bold images and straight lines really appeal to the eye. Each image is also a call to action, taking the recipient to their campaign online. And I found that because the images take up the whole email, I found it was hard not to click on at least a couple of images. Also having a variety of bold images like that gives people a lot to look at and take in, and I found myself drawn to look at every image from top to bottom.
Copy wise, the heading is large, and self-explanatory, and it matches the bold simple nature of the email. The little bit of copy they do have is at the bottom; however I think it works for this email. It is also easily and quickly digestible, but it still manages to tell the reader about American Apparel, and about their campaign.
Click here or on the image to see the full version. And then tell us what do you like about this campaign!
I challenge you to find more visually compelling and outstanding image-heavy emails than these. Please, go ahead. If you find any, let me know.