1) When is the best time to send your campaign?
What we often say to clients is that your audience can influence when your send an email, i.e. Whether it is B2B or B2C, Gen Y or Baby Boomers, Mobile or Desktop, people who work in an office or people who work on the road.
If you want to test the best time to send to a particular audience, use the open rates as a guide, and test the same email across different times and dates over a period of time to see if there is a more definitive best time.
2) Get personal and let your customers speak for you
Giving your emails a more personal feel so that they grab the recipient by their name (literally) leaves a great impression that can’t be underestimated.
And go further by giving your recipients personalised content. Try incorporating customer voices into your messages, by including peer reviews, testimonials and comments into your emails. Having your customers talk about your products for you instantly humanizes your brand in a way that even the best promotional copy can’t match.
3) Surveys, Forms and Clickthroughs
Clickthroughs are a great way to find out what content in your emails your recipients like reading more about – obviously the higher the clickthroughs the better. Use clickthrough reports to see what was popular and then tailor content and links accordingly in future email campaigns.
Take it that step further by including forms and surveys in your emails. They are a great way of asking for more information about your subscribers, for example what they are interested in and what they would like to see more of in your campaigns, that way, you know what they want and you can send more relevant emails, which drives up open rates. After all it’s all about engaging your audience, so give them what they want!
4) Preference Centres
On the subject of finding out more about your subscribers, preference centres are a great way of getting to know your subscribers better by asking specifically what they are interested in. You can also use it to offer them a way to update their contact details and preferences, so you know you have their correct email address, and you know whether they want that weekly digest or just a monthly update.
Have these tips given you food for thought? Send us your own best email marketing tips! You can submit them to us at email@example.com. Your tip might even get featured in a future blog post!