We use Facebook, email, and twitter in our daily lives, and we know how important they are – to us!

But it’s good to remember that ‘you’ is not a reliable market research sample!  You need facts about social media in New Zealand to develop your own business case.

Simon Young from iJump and Jesssica from Perceptive have gathered the best of NZ’s 2010 social media research together into one outstanding blog post…

They look at YouTube, Facebook, LinkedIn, Twitter, and Bebo and MySpace to see who is using what social media in New Zealand.  Social media in New Zealand is the elephant in the rear view mirror – ignore it and be trampled!

Their conclusions:

• Social media in New Zealand is mainstream.
• Businesses are active in social media and consumers are welcoming their presence.
• The best engagement is done on the customer’s terms

Read it here, at ijump.co.nz and take lots of notes for you own business case for social media investment.

The 2010 Email Marketing Metrics Report that is chock full of Email Marketing Stats in NZ – it’s the first and only report if its kind in New Zealand Emarketing, so go and find it here.

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