Mastercard. Mastercard Moments, in fact. Welcome to the Jericho blog.  Your merge link didn’t merge.  And there is an image missing top right. And there isn’t any contact information in the email which is poor practice in NZ and Aussie, and breaches CanSpam in the USA – a contact us link only works if we’re online and we might not be.

You could have seen the merge didn’t work if you’d done live data testing.  Ditto the image.  And if you had some decent advice you would at least have a phone number in the email.

I’m not sure about what makes the credit card companies such consistent blog fodder.  They have the budgets I’m sure, and the agencies, and the great ideas, and I guess the staff, but what’s missing seems to be the TESTING?  The sign off process?  The expert guidance? The care?  This email’s errors turns us off at the get-go and it wastes hours, creative, copy, coding and ultimately the entire budget they spent.  And, poor dad’s less likely to get his treats if we don’t read the email. If you would like a copy of our bullet-proof Jericho Campaign Checklist, just email campaigns@smartmailpro.com to ask for it.