Why do I need IP Isolation?

In October 2007, Yahoo and Xtra announced they require authentication to ensure emails will be delivered into the inbox and that a dedicated IP address specific to your company is required for this authentication process to take place.

Yahoo and Xtra’s email delivery policies are especially important as combined these ISP’s represent approximately 60% of New Zealand email addresses.

The authentication process is known as Whitelisting.

What is a Whitelist?

The Whitelist is a list of senders that are known to Yahoo and Xtra as adhering to best practice email marketing, and therefore their messages will be delivered into the inbox.

What happens if I don’t get IP Isolation?
Your messages may have images or attachments blocked, end up in the spam folder due to content filter rules, or even blocked entirely.

What are the costs and how do I go about setting up a dedicated IP Address?

The costs include establishment of a new dedicated IP address specific to your companies SmartMail email sends, registering Domainkeys and SPF authentication and submission of your Whitelisting application and any ongoing management as is required.