Which was the only one of nine advertising sectors in NZ to increase its revenue in 2009?  Online ad spend in NZ increased from $193m in 2008 to $214m in 2009, and its share of overall advertising grew from 8.3% to 10.5% (the first time over 10% threshold).

The $21m increase in interactive countered the decline of $272m as it dropped to $2045m in 2009 from $2317m in 2008. Interactive advertising grew by more than 10% against a total industry decline of 12%.

Read the IAB’s release of the New Zealand Advertising Standards Authority (ASA) here.

Nielsen Media put these facts together last week for IAB members – since we are one, we are sharing the top takeouts with you.  You might want to use them when trying to remind management that online no longer = niche!
> 88% (3.2 million) NZers (10+) have access to the Internet
> 67% of people who have Internet access from home have broadband connections
> 80% (2.9 million) NZers10+ have gone online in the last 4 weeks
> 67% of households with an internet connection now have broadband
> 90% of regular users have Internet access from home
> Regular Internet users from both home & work spend over 9 hours per week on the net
> Only work or home users spend around 7 hours browsing the web