How are marketers integrating email with the rest of their marketing activities? In a variety of innovative ways:

*always planning your regular email comms with themes that support and emphasise your key business strategic goals

with auto-scheduled lifecycle campaigns,

*with Tutorials and Welcome series that educate, qualify and build loyalty and satisfaction,

*to launch promotional campaigns that extend across media,

*from television to the web to email.

Even those who are wary of doing overt email marketing should understand that all online customer support – such as fulfillment, cross-selling and transactional confirmations – has rudimentary email marketing threaded within the experience. In the smartest organisations email is fully integrated into marketing programs and seen simply as another channel for conveying marketing messages, and in many examples it is unbeatable in ROI.