If you’ve ever wondered where your subscribers are opening your email, well you’re in luck! Litmus have recently released a report that outlines how email viewing habits have changed in the last year – and what’s most exciting about this is the increase in mobile use! Read the article here.

The increase we’re seeing in Smartphone penetration within the NZ market (see Roanne’s post from earlier this week) goes hand-in-hand with the email rendering results we see in the report – over 150% increase in mobile opens in the last 6 months alone! Web-based email providers have taken a bit of a cut in their numbers, but desktop use still remains number one for how users are rendering emails. Justine (@meladorri) from Litmus made a good point when she mentioned that we’re not likely to see a decrease in desktop numbers seeing as though we rely on them so much in our day-to-day work lives; and that the increase in mobile activity isn’t replacing the desktop environment, its supporting it instead.

While these results are likely to focus on larger markets such as the US, Europe and Australia, we’re seeing similar results so far from the information that we’ve collected here at Jericho. Our development team have been tracking results to show how Kiwis are rendering emails and we’re pleased to let you know we’ll be able to present this information to you sometime soon!