Happy to unsubscribe in 30 steps…

Streams of automated email timed just right to maximise revenue is a kind of nirvana for the ecommerce marketer.

But it’s not easy to get right.  Sometimes simple is safer, but the drive to optimise each customer experience keeps on keeping on. Clearly, the Brads have struck this – prompting 30 frames of genius. This is frame 1 of a great cartoon that sums up the scenario better than anything I could write… click through and have a giggle, your thoughts on this dilemma are welcomed.








Posted by roanne parker | September 8, 2010
Email Best Practice and Deliverability,Email Marketing Resources,GetSMART,Welcomes and Email Automation          , , , , ,          Comments (1)
  • Paul Vester

    Insightful stuff Roanne, it definitely highlights the need for companies to consider the user experience and tailor the comms to fit that – rather than only considering what the company wants. Permission to email customers can be a fragile thing, so protecting that by being sensitive to how customers think is critical if you want to avoid diminishing returns!