GOOP, I love you.
I like your tone, and I like seeing your garden. I like your range of content, the gentleness with which you manage it.
I like that you get drunk and forget all about the pizza in the oven.
If you are into spying like I am, then sign up for GOOP’s weekly newsletter. There is a lot to learn from this great example of email marketing. It breaks lots of rules. E.g. It’s too long. It’s a bit random. It’s personal. And it does it with aplomb.
How could it improve? Add Share to Social links in each email so I can spread your goodness. Put your logo on the top of the newsletter so I can get back to your site easily. Cross reference from one issue to another to remind me that there is a lot of great content that came before. And add search to your site so that I can find more recipes, or more great shops.
To see the result of G’s pizza incident – and her recipes for pizza in the garden see this one.
Do you have any favourite emails? Tell me…