GOOP, I love you.

I like your tone, and I like seeing your garden. I like your range of content, the gentleness with which you manage it.

I like that you get drunk and forget all about the pizza in the oven.

If you are into spying like I am, then sign up for GOOP’s weekly newsletter.  There is a lot to learn from this great example of email marketing. It breaks lots of rules.  E.g. It’s too long.  It’s a bit random. It’s personal. And it does it with aplomb.

How could it improve? Add Share to Social links in each email so I can spread your goodness.  Put your logo on the top of the newsletter so I can get back to your site easily.  Cross reference from one issue to another to remind me that there is a lot of great content that came before.  And add search to your site so that I can find more recipes, or more great shops.

To see the result of G’s pizza incident – and her recipes for pizza in the garden see this one.

Do you have any favourite emails?  Tell me…