Soul Bar’s emails are always well designed; however this one was particularly great so I wanted to share this one with you.

I am not sure what appealed to me more – the color palette or the lure of wine and Tahiti?

Besides the exclusive luxurious competition offer that immediately appeals, the design is clean and simple, and the copy is brief. Both are standard for a promotional email such as this – so remember these elements when you design your next promo email.

I have just suggestion for improvement. The main image could have served well as a call to action. I actually clicked on it a couple of times however nothing happened and it took me a few seconds to find the tiny ‘book now’ in the bottom right hand corner.

Why does this matter? We generally recommend clients link from images as well, as we find that images are generally links and people know this, and they tend to click on images – so use this fact and take advantage of all possible call to actions you can.

Besides this one thing, this is a fantastic example of a great promotional email.