I recently signed up for this new start-up called Thumb. Thumb is a site where you can vote on user submitted questions and images with a thumbs up or a thumbs down. (It’s very addictive if you like giving your opinion on things!)

So, I signed up, and immediately after signing up I receive this welcome email,  and I liked it so much I wanted to share it with you.

Why is this email so outstanding, above and beyond all the other emails/sign up/welcome/confirmation emails I receive?

• Because it is simple in its design and it makes good use of white space.
• It is easy for me to read and digest quickly. As I read a lot of my emails on my iPhone (And so do a lot of you I imagine) I appreciated the simplicity. I have received some welcome emails with too much information and I can’t digest it as easily.
• Copy wise, it is not too wordy, yet it still manages to give me the vital information I need to get started. This is important for the user – tell them who you are, how you can help them, what they do now, and tell them how to do it. Simply.
• Design wise, it is on brand with a look that matches their website and app. But I would expect no less from a modern start-up. Take a page out of this book and make sure your branding is the same across the board, so for new users, they recognise you when you arrive in their inbox, and not think ‘who is this’ and accidently delete you. We don’t want that.
• It gives me some tips about how to contribute to the site. It’s nice to give people some guidelines straight up if there are any ethics or codes they should be aware of.
• It gives me a link to to get started, which I appreciated as an easy way to get to the site quickly. This increases engagement and for me, I think it gets people onto the site sooner than if I had just gotten a welcome note, thought great, and delete it, and forget to visit the site.

This example to me is a good all rounder, and shows me a welcome email can be both short and sweet, and effective. We look at Welcome email examples regularly on the GetSmart blog so here is a past article that’s one of the most popular we’ve ever posted.

Do you have some welcome email examples you want to share? Got your own questions about welcome emails? Give us a bell!