Many emarketers will be aware that email delivery is part art and part rocket science. It’s critical of course as if your email does not get into the inbox, then it will have a hard time delivering on your goals for it! We take it very seriously and we ensure your emails are able to be authenticated in the most widely used methods, and for the serious emarketer we offer the most advanced delivery practices available. We urge you and your IT staff to please read this weeks article by our key contact at Yahoo regarding why you need authentication, and what will happen to emails that are not authenticated.