The loveliest thing about the email below is that it’s from the Customer Prevention Unit.  Most days I see businesses send emails that might as well have come from the CPU.  Most are STILL not talking to customers and prospects as though they are the best source of revenue for you.  Most  are STILL not making sure they feel known, appreciated and on the ‘inside’.   I talked about that in the post about the email where the AMEX marketer told me that he’d been a member since 2004 but got my name wrong and didn’t acknowledge that I’ve been a member since 1999!  At least this kiwi bank-wannabe has come right out with it.

Those spammers are sending more engaging copy than ever with their diseases and lotteries and so on.  I’ve been getting a few bank ones lately like this one of this morning.  And I get genuine Kiwibank ones too as I’m a client.  I have to figure which is which when they arrive.

The most important daily challenge for us is ensuring that the emails are delivered.  And spam kings work to make sure their emails look as much like the genuine article as they can.

It’s our job to work with you to make sure your emails are delivered.  But the thing that will get your revenue up is stop being the CPU and use email to drive closer relationships.