Topic: Social Media

content-is-kingHere are some key content statistics every content marketer needs to know. Let’s comb through some key statistics to shed some light on just how effective good content, especially visual content, really is.

“Drawing in leads is one thing, but getting the kind of engagement that leads to a conversion is where the action is at. Strong content is a leading driver in this area”

Video and e-mail marketing can increase click through rates by more than 90%. (Source: Mist Media)

Viewers are 85% more likely to purchase a product after watching a product video (Source: Captains of Industry)

90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco)

40% of people will respond better to visual information than plain text. (Source: Zabisco)

61% of shoppers prefer brands that offer custom content (Source: Captains of Industry)

46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company. (Source: Stanford Persuasive Technology Lab)

Posts that include video attract 3 times more inbound links than plain text posts (Source: Captains of Industry)

Publishers who use infographics grow in traffic an average of 12% more than those who don’t. (Source: AnsonAlex)

Posts with videos attract 3 times more inbound links than plain text posts. (Source: SEOmoz)

Companies that blog at least 20 times a month generate 5 times more traffic and 4 times more leads than those who only blog a few times a month (Source: Captains of Industry)

Visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, visual content — photos and videos — saw a 65% increase in engagement. (Source: Simply Measured)

On Facebook, photos perform best for likes, comments, and shares as compared to text, video, and links. (Source: Dan Zarrella)

37% of Pinterest account holders log in a few times every week; 28% said they log in a few times a month; 15% log in once daily; 10% log in numerous times a day. (Source: PriceGrabber)

98% of people surveyed with a Pinterest account said they also have a Facebook and/or Twitter account (Source: PriceGrabber)

Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined. (Source: Shareaholic)

Pinterest drives sales directly from its website — of people with Pinterest accounts, 21% have purchased an item after seeing it on Pinterest. (Source: PriceGrabber)

85% of the US internet audience watches videos online. The 25-34 age group watches the most online videos, and adult males spend 40% more time watching videos on the internet than females. (Sources: comScore and Nielsen)

Over 60 hours of videos are uploaded each minute on YouTube. (Source: YouTube)

700 YouTube videos are shared on Twitter every minute (Source: YouTube)

Viewers spend 100% more time on pages with videos on them. (Source: MarketingSherpa)

Mobile video viewing increased 35% from 2010 to 2011. (Source: Nielsen)

25 million smartphone users stream 4 hours of mobile video per month. 75% of smartphone users watch videos on their phones, 26% of whom use video at least once a day. (Sources: Ooyala and Ipsos)

Mobile video subscription is expected to hit $16 billion in revenue by 2014, with over 500 million subscribers. (Source: Ooyala)

Viewers are 85% more likely to purchase a product after watching a product video. (Source: Internet Retailer)

Customer acquisition via email has quadrupled over the past 4 years according to the recent Custora eCommerce Customer Acquisition Snapshot Report.

The last few years have seen huge changes in the world of Digital Marketing, and Email Marketing has been a consistently growing and ever more popular channel, with ever increasing numbers of retailers and marketers turning to email to promote list growth, share information, market sales, and more.

The report is an effort to reflect this constantly changing landscape and shed some light on what is really shaping e-Commerce and Digital Marketing. The graph below highlights the massive lead that email has beyond the other channels. Second only to organic search, I think it’s safe to say email is still winning this one.

 

AcquisitionChannelGrowthsml

Acquisition Channel Growth
(Click on graph to view full size)

Customer Lifetime value  (CLV) in this report refers to the future profit a company expects to earn from a customer through their relationship with the business. As we can see in the below graph, Email provides the third highest value out of all channels, again only behind organic search.

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Customer Lifetime Value by Channel
(Click on graph to see full size)

 

Although I wouldn’t discount the value of social yet I do however think those mailing lists and the value of email is going to trump other digital channels for some time yet.