Customer acquisition via email has quadrupled over the past 4 years according to the recent Custora eCommerce Customer Acquisition Snapshot Report.
The last few years have seen huge changes in the world of Digital Marketing, and Email Marketing has been a consistently growing and ever more popular channel, with ever increasing numbers of retailers and marketers turning to email to promote list growth, share information, market sales, and more.
The report is an effort to reflect this constantly changing landscape and shed some light on what is really shaping e-Commerce and Digital Marketing. The graph below highlights the massive lead that email has beyond the other channels. Second only to organic search, I think it’s safe to say email is still winning this one.
Customer Lifetime value (CLV) in this report refers to the future profit a company expects to earn from a customer through their relationship with the business. As we can see in the below graph, Email provides the third highest value out of all channels, again only behind organic search.
Although I wouldn’t discount the value of social yet I do however think those mailing lists and the value of email is going to trump other digital channels for some time yet.