Do you agree with this opinion piece from McKinsey&Company, that customers are doing things that online marketing managers don’t necessarily want — or expect — them to do?

The tool they call LEAD (listen, experiment, apply, develop) will let you create a road map that will help companies thrive in the ‘constant change’ that we expect from online.  Print this out and think about it – there are over 50 comments to read too. The article is here.