4 ways that great web content = free money

When people look for solutions online, they need a range of different content – information, help, ideas, and answers.

For example they:

  • seek specific information like airline flight arrival times.
  • want help when they have new tasks or responsibilities to understand, such as managing staff training.
  • seek new ideas to help them do what they already do, better, such as generating more leads from trade shows.
  • search for new ways to solve old problems, such as extending the reach of their marketing messages without spending any more money.

No there is no actual money here, we're just making a point.

When you have great relevant content that’s easily accessible on the web, you have the opportunity to present your product or service to these people at precisely the moment they are looking for it.
There may be many companies whose offering is similar to yours. And for your prospect, it’s hard to tell you apart.   They don’t have a clue, and they don’t have the time or inclination to decipher corporate-speak like mission statements or homepage waffle.
It’s your job to make it clear you are the right team to work with. The best way I know to do that is to demonstrate your expertise by writing about what you know, and what you do well, in clear everyday language.

Copywriting needs resourcing, and you’ll need to decide if you can do it in house or need to outsource it. It really is preferable to have someone in your organisation writing, for a number of reasons.  Then you can use experts to edit and simplify your thoughts when you need to, to ensure the end result is wow!  Why is best to use your own team to get your writing started?:



  • It’s right there, so you can write about things that are topical, quicker.
  • It’s more authentic, and someone who knows your values, strengths and clients will be able to make sure its relevant

    • So, where does the free money come in? Here are four key ways – you might think of others.

    1. You already pay to have your company open today, so if you can attract new customers by doing what you do already while making it clear what you are good at, and by making it easy for them to say yes to you, then you have more customers for little more cost.

    2. You can re-use the content you write in many variants and through a variety of channels. One particular subject might be used a blog post like this, then in your email newsletter, archived on your website, referred to in webpage copy where relevant, repackaged and expanded as a value add such as a White Paper or Tutorial Series e.g. “4 Ways to Make Insurance Work for You” that triggers automatically from an enquiry or subscription form on your website.

    3. Great fresh content will also have a positive impact on the Google ranking your pages receive and the likelihood of you appearing higher in search results.

    4. Extending the reach of your business and it’s content using social media is a great way to get free money, and we wrote about that in a previous post - Subscribe yourself, share with your network (SWYN) and other missed opportunities

    If you would like to work with best very best, approachable and award-winning email design, email copywriting, and digital strategy specialists call us at Jericho +64 9 360 6463

    Posted by roanne parker | March 8, 2011
    Creative Email Design,Email Marketing Resources,Email Newsletters,GetSMART                   Comments (0)