Seeing as the most searched for topic on our blog is ‘welcome emails’ you might also want to read our ‘welcome 101’ master class post, and then you can view email welcome examples in our top-rated post on ‘8 outstanding welcome email examples’ to get you started.
In this post, we’ve broken down the word “Welcome” as an acronym to provide a little inspiration in bite size chunks on the topic of welcome emails. We picked the words below to highlight what we think are some of the more important components of a good welcome email strategy. Now, you might have your own words for some of these, and that’s fine. In fact, we’d love for you to add your suggestions in the comments!
W – Why
Why are you sending the email? What are you welcoming them for? This will determine the style of the email, when you need to send the email, and what you require your subscribers to do once they receive the email.
E – Engaging
This is potentially the first email they will have ever received from you – make it great! Make it so wonderfully enticing your recipients open it, and make sure it represents your brand, so that when they get your emails in the future they will know it’s you and they will open it.
L –Love your subscribers
Show them the love! Don’t just send an email saying ‘Thanks for signing up’ – where’s the joy in that? If they have just subscribed, or just signed up to something with you, or just purchased something in store, tell them you appreciate it, say thanks, offer them something.
C – Clickthroughs
Is there a call to action required from this welcome email? (You will get this from the questions in the ‘WHY’ section) Would you like recipients to clickthrough to a voucher, or your website for example? Have a good call to action that makes this obvious.
O – Opens
Good design and good copy is key. Make it relevant, timely, attention grabbing and appealing. That way you will ensure new customers or new subscribers will open your welcome email and get the information they need from you instead of mistaking it for more junk and deleting it and missing that vital new customer 50% off voucher!
M – Mandatory
We say mandatory because we believe welcome emails are that important and that effective. And if you don’t already have a welcome email campaign set up, contact firstname.lastname@example.org and our design team can put some concepts together for you.
E – Ever and Ever
First impressions count right? If you want this recipient to keep coming back and showing you the love for ever and ever impress them off the bat and you’re more likely to hold on to them as a subscriber.
S – Series
Plural ‘welcomes’ to us means ‘welcome series’! Welcome series are great for when people visit your website, and generally they have limited time to get the gist of what it is you are great at. So you use a welcome series to extend the education period. For example you could say ‘Sign up to our monthly news updates and we will welcome you with 5 ways to get the most from us’ then, you can use triggers in SmartMail PRO to deploy a series of emails at set times– perhaps weekly, or twice in the first week then one a fortnight. Or even better, use the series as your sign up incentive – you could say “Sign up for our newsletter and we will send you our ‘3 ways to save money when you shop.’” How enticing is that?
You are welcome!