To complement our two part email series on preparing for Christmas, we wanted to share our tips for maximising the effectiveness of your Christmas campaign, and how to stand out amongst all the other Christmas mail.
1) The first step is to prepare.
It’s the Christmas season and everyone gets busy, so plan in advance. Here are our top pointers for preparation.
Think about who your target audience is
WHAT are you offering
WHY you are offering it
HOW often you will email people (Will you set up a fun series of Christmas emails, or send just the one super Christmas email?)
After spending all year building rapport with customers and sending great email campaigns, the last thing you want to do is hurriedly put together a last minute Christmas email. This is where it counts! Send something they’ll remember all of next year and keep them coming back for more.
And speaking of WHO, WHAT, and WHY, keep in mind the relevancy of the campaign to the recipients. Those Christmas garden galoshes may be superb, but if you are sending them to someone who would rather hear about your garden cricket set, you have lost a major opportunity to both appeal to your customers and sell them something.
And with everyone struggling to be heard at Christmas, relevancy is more important than ever! Mail that is tailored to your recipients and personalised will grab their attention over the emails that are bland and generic. So think about how you can tailor your Christmas campaigns to your recipients.
2) The first thing someone sees before opening your beautiful email is your subject line.
If you have done all that planning, then people don’t open your email because of the subject line, then it doesn’t matter how great your email is. So getting your subject line right is important. Make sure it is intriguing, catchy and stands out amongst the rest. Some key things to think about are whether or not personalization is relevant or suitable. Also you don’t want your email getting picked up by spam filters, so avoid using words like “sale” and “free” too much.
3) Once you have got into their inbox….
A creative, well designed email with a Christmas theme that is interactive and fun is great for this time of year. Also, sending your clients an email to thank them for their loyalty over the past year is a great way to encourage loyalty in the coming year and make your clients feel appreciated. So make it a goal of yours this year to have the smartest and most memorable Christmas message of all!
If you would like any ideas, our creative team has loads! Get in touch with us now
Your subscribers are about to be inundated with communications from various businesses and chances are they‘ll unsubscribe from a few of them. So why not get to know them a little better, and ask your subscribers to update their preferences with you before they get bombarded. Then you can use this information to provide them with more relevant communications during the Christmas onslaught. The more relevant your communication is, the more likely they are to be engaged and the less likely they are to hit that unsubscribe link.