In part one we looked at the testing facilities in SmartMail PRO that allows you to thoroughly check your email campaign is 100% before you deploy it. Now in part two, we share some more things you should look for when testing:
Spell Check and Proof Reading
This may seem obvious but it is amazing how many newsletters we receive with spelling errors and inconsistencies. Putting your document through a spell check is sometimes not enough. For example: spell check will not bring badly wrote grammar to your attention. It will only pick up spelling mistakes, not incorrect wording, and will sometimes pass over Australian, English and American variations of words. Proof read your email, and use the ABC spell check function in Smart Mail PRO, and better-yet, get someone else to proof read the email to get a second pair of eyes on it, and make sure they look out for:
Incorrect use of grammar;
Coherent writing style;
Lettering consistency (e.g. make sure I is not i);
Correct use of homophones (their, there and they’re)
Test all hyperlinks sure they are pointing to the correct page, email address or web page. Incorrect links can be detrimental to a campaign, particularly if you have a call to action that results in an online purchase or email inquiry. If the wrong page is displayed, a customer may have to click through a multitude of pages to get to where they want to go, or worse, give up and move on to your competitor’s site. Likewise, if a customer has to search for your email address, it might be easier for them to go somewhere else.
Design and Brand
Make sure that things like graphics, copy, colours, and layout are consistent with your brand and that they all work in the email template. For example, if images are too large they can break the template, and you can’t go wrong with a clean, simple layout.
From and To fields:
Check that your From Email, From Name, Reply address, and subject line are all correct, and represent your company accurately. As we learnt from our example, it’s no use sending out a great looking email with ‘Test Bulletin’ in the subject line.
Display across different Email Platforms
There is a multitude of email applications available on the market and many of them display the HTML code differently Test your emails to different applications to make sure that customers receive the email as you intended it. If most of your clients use Outlook™ make sure your emails can be received by this application, can be read and look good in this platform. Likewise, if a large proportion of your data use Gmail™, Hotmail™, Yahoo™ or another web-based email application, open one of these accounts to use for testing.
Spam Filter Test
You’ve perfected your email, however, it won’t be much good if your message is filtered as spam. We highly recommend doing a spam filter test. There are many different ones available, however we use Litmus. What the spam filter test will do is pass your email through all major spam filters, and then show you the results. Not only do they show you your spam score from each spam filter, they also give indicators that help explain why you got that score and whether you passed or failed. For example, if you put lots of spammy words in like ‘Free’ and ‘$’ these would get filtered by spam filters, so the spam test can pick this up and will advise you which aspects of your email are considered spam. This advice helps you to adapt your email’s content to make sure it gets delivered.
Once you have performed all these test and checked all these different facets of your campaign, you are ready to deploy your healthy, happy, beautiful email!