I know, I know, it’s starting to look like a witch hunt, but let me remind you – I did not start this.  AMEX started it – with the badly designed security threatening competition in April, and then the 4 million points let-down in June.

Now, they have sent this email with a better greeting – not ‘cardmember’ and not the name on my card – which is accurate but definitely unnatural as a greeting.  But the greeting is now the name on my card apparently – see the right hand column here:

This is just a merge field that it wrong, but so far I have had three emails with three different greetings, and whilst finally they got it right-er they also got it wrong-er.

Personalisation should be accurate at least – super clever ideally – or not used at all.

Straight to the Hall of Shame, again, AMEX.

What do you think?