I received this a while ago and it’s just a stand out winner, so to balance the ‘bad’s’ in the Hall of Shame/Fame I thought I’d pop it in here. These guys are a little shop in Orewa, Auckland, and are using basic design (so basic it’s not worth a screen shot so I’ve just copied the copy), basic tools, but they get the copy SO right that it doesn’t matter. Since I’ve been on the list I have also seen an INCREDIBLE acquisition campaign by this guy too, he played it so well, and I’m going to post that campaign next. But first – the welcome. For more about the importance of Welcome’s see the Welcome category.
Company: Underground Skate (Us)
Subject Line: There’s alot of them but this is Us. Welcome to the crew
This is more than just a confirmation that you’ve successfully subscribed, its a WELCOME TO THE Us CREW.
Underground Skate (Us) is more than just a store and you are about to find that out. We are just like you. We’re the board riders shredding the the pow pow of winter, we’re out the back charging the long peeling waves of summer, we’re the guys and girls having fun with our mates at the local skatepark on a warm summers night and we are the crew who love to party, travel and meet new friends.
Since you have already signed up on our website I would assume your just like Us. (Or maybe you’re our competition just trying to keep up with Us
Like you, we like the best quality brands, latest fashion and best deals. We also like to give you the BEST experience possible when you enter our store or shop online. We run a tight ship and idiots don’t last long in our staff, we can’t afford it, we’re not a mall store we are a core store and we expect our staff to be 100% on their game and ready to help you with any need.
Established in 1997 we have been around long enough to know what YOU want and bring you the best deals on skate, surf and snow equipment plus the latest street / skate inspired fashion. We are based right next to the Beach in Sunny Orewa beach so make sure you come by next time your in the area.
Please take some time to look over our online store www.usonline.co.nz but remember this is only a sample of our stock, so please contact me with your enquiry. I would love your feedback on everything we do so please don’t hesitate to give me a call or email.
GO ON GIVE Us A GO – IF YOU GET BAD SERVICE I WILL PERSONALLY GIVE YOU A $50 GIFT VOUCHER.
Thanks again, Nick Humphreys, Owner.
What’s right about this? Just about everything. The tone, the collegiality, the inclusiveness, the exclusiveness, it sets some expectations, it’s genuine, it offers a personal promise. The website delivers to the message too with great content, tone and even a Girls stuff section..
What could improve? Well, for a start, preferences. Us does surf, skate and snow. I’m not that cool, so I’d like to be able to tell him I only want snowboarding stuff. Secondly, an idea of frequency, content and value of what he’s going to deliver me now. I already like him, and now want to know how often he’s coming into my inbox and what he’s going to bring with him.
I know you’re busy but I’d love to hear your comments… what do you think?